You know how there are so many stories in your organization about great people doing great things?
Yet, in so many organizations, nobody seems to have the time to get those stories written and published.
What we do is plug in and get those stories written and shared on your website, e-newsletters, and social media networks, every day.
Imagine what would happen . . .
- People's spirits would be raised as they share and read one another's stories of success and accomplishment.
- A sense of purpose, values, and innovation would develop.
- You would discover new, wonderful things about your organization.
- New recruits would see daily illustrations of how you honour those with whom you work.
- Customers and members would read about real-life experiences with your organization.
- Knowledge would be captured and grow with every story told.
- Colleagues in distant offices could read about one another, strengthening bonds across geographic bounds.
- Your public profile would grow as people circulate their stories to friends, family, and associates.
Why Do We Do It?
Like our clients, we are driven to serve a greater purpose. We believe in making the world a better place; one story, one person, one organization at a time.
We know we can positively impact the people in your organization with stories.
We know that appreciated employees live better lives and deliver superior results.
We know that ideas, rather than commodities, are the energy that fuels organizations.
We love working with dynamic, democratic, meaningful workplaces. We know they are the ones that will make the world a better place to work, live, and play in.
Why Stories Work
People love reading about themselves and what's important to their lives. So do we — it’s human nature. Because our stories are strengths-based, each time we tell a story about someone, they’ll feel appreciated, they’ll share their story with others and their confidence will be strengthened.
We also know they will repeat the actions for which they’ve been acknowledged. Over time, as more people are recognized, stories will compound, positively impacting your culture and your future.
Stories are life-sized nuggets of wisdom. Unlike policies and procedures, stories are more colourful and more real. They engage people’s minds. People follow along as the story tells the sequence of events, the actions taken, the emotions felt and the outcome achieved. Wisdom, insight or behaviours are far better told through stories than policies. People learn better from other peoples’ experiences.
Stories also ease resistance to change and create common cause. By telling a series of stories about many individuals embracing change and experiencing better outcomes, more credibility and momentum is generated within their peer group. With today’s magnitude of change, there’s never been a more compelling time to embrace story telling.
How Do We Do It?
We have incredible people too. Our writers are professionally trained journalists passionate about making a difference and serving the needs of our clients. Our production editors and graphic designers complement our team to deliver a daily news service that will impress upon your highest standards.
Our writers are trained in the techniques of Generative Journalism and Appreciative Inquiry. Essentially that means they will ask open-ended positive questions geared towards bringing out the strengths in your people, the initiatives they’ve taken or the new things they’re working on.
Our writers call your leaders to identify the individuals, initiatives or developments that support your purpose and direction. They then conduct telephone interviews with the identified individuals. They ask questions that bring out the best in your people, determine what is significant about their accomplishments, ask what they plan to do next, or what they would like to see more of. Our journalists then write the story and post it on your web the following day.
No bottlenecks, no waiting. It’s that simple!
