There are hundreds, probably thousands, of stories to get out about the great things going on in your organization and the people doing them. That being said, getting those stories out can be a complex affair. Staying focused on why you are doing the stories in the first place helps you design a process that is efficient and effective.
The three top priorities for making your stories work hard are:
- Asking the questions. Organizations go in the direction of the questions they ask. The more people you can ask strengths-based questions, the more your organization will go in that direction.
- Speed to Publish. When someone has an interview and their story goes up right away the whole experience is fresh and energized. The faster a story is posted after an interview the higher the energy and engagement level. By contrast, if someone interviews today and their story goes up next week they will have moved on. The energy in the moment is gone. Interview like crazy and get stories out fast. It is news not olds!
- Tribe Finding. Once a story is written move quickly to share it through your website, e-newsletters, social media and mainstream-media networks. The more people who connect with your story the more they will get involved with it, move it around, share their own story, and do something as a result of learning from a story. Build culture, connections, movement.
Let’s just take a quick pause to notice what’s not on the list: being the arbiter of punctuation and style.
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